MODE Observer |
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From Sierra Leone | |||||
Fashion Design
Blogs / Vlogs
Magazine
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In Freetown, Sierra Leone | |||||
About MODE ObserverMODE Observer is an online magazine and store founded by Musu Kaikai to showcase the best fashion, art, and beauty from all over the world. The overarching aim is to create a hub to satisfy the interests and needs of fashion enthusiasts and connoisseurs.
Musu Kaikai is the Editor-in-chief of MODE OBSERVER. A self-confessed introvert, Musu also describes herself as observant and outspoken. For the last eight years, Musu has managed PR and marketing for Madam Wokie, one of Sierra Leone's leading fashion designers, and played a key role in transforming the brand into a thriving business. Having witnessed the steady growth of the African fashion industry in the last decade, Musu is keen to play her role in taking African fashion; particularly Sierra Leonean fashion, to the global arena.
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Look of the Day: The Peach Chiffon GownThe Peach Chiffon Gown is the perfect outfit an evening out to dinner, an afternoon by the pool, or a... Read More
MODE OBSERVER 2021 Summer Resort CollectionA collection of luxury inspired gowns curated by Musu Kaikai for women of all shapes and sizes. The Mode Observer... Read More
MODE OBSERVER S/S 2021 Collection Campaign VideoMODE Spring/Summer 2021 Collection video. Curator and Director: Musu So-Musu Kaikai Models Mymu Chocco & Melissa Photography: Dominique...
Inhale, exhale... enjoy the momentOne of the things I love most about life in Sierra Leone is the peace and tranquillity you get from... Read More
Woman nor de do dande...Halfway through the Mode Observer Spring/Summer 2021 photoshoot at Lumley Beach, the team and I felt it will be a... Read More
MODE OBSERVER Spring/Summer 2021 CollectionHello everyone, I am excited to present the Mode Observer Spring/Summer 2021 Collection, which is inspired by the hustle... Read More
Grace Kargobai in the MODE two-piece setThe MODE Observer pop-up took place on 20 December. Since then it has been amazing seeing so many ladies in... Read More
Photos: MODE OBSERVER & FATIM'S African Shop Garden Pop-Up ShopSpecial thank you to all our guests for attending the MODE OBSERVER & FATIM'S African Shop Garden Pop-Up Shop. Thank... Read More
Photos: MODE OBSERVER & FATIM'S African Shop Garden Pop-Up ShopSpecial thank you to all our guests for attending the MODE OBSERVER & FATIM'S African Shop Garden Pop-Up Shop. Thank... Read More
Introducing the MODE OBSERVER Two-piece setNew Year, new looks. Mode is excited to introduce the Mode Observer two-piece set. This look comes in a variety... Read More